SeABank and Visa Inc. have strengthened their partnership with a strategic agreement to develop digital payment solutions. This collaboration focuses on enhancing SeABank’s capabilities in delivering top solutions and expanding its data expertise, thus propelling the bank’s payment services strategy forward.
Under this agreement, Visa and SeABank will continue to advance digital payment promotion through five key pillars: enhancing the digital customer experience; refining card products and services; optimizing the digital card service ecosystem; boosting marketing and communication creativity and efficiency; and improving risk and fraud management in card issuance and payment.
Mr. Stephen Karpin (President of Visa, Asia-Pacific Region) shared at the signing ceremony: “We are honored to cooperate with SeABank in actualizing our commitment of enhancing Vietnam’s digital payment ecosystem. Partnerships are the key in our journey of supporting banks in improving customer experience and strengthening risk management capacity. Visa is committed to partner with SeABank to obtain the Bank’s long-term goals and make further achievements”.
Madame Nguyen Thi Nga (Permanent vice Chairman of the BOD of SeABank) shared: “As part of our Digital Convergence strategy, SeABank always prioritizes digitalization of products, services and operations. With the partnership of Visa in the recent years, SeABank has made significant changes in card services and forming increasing impression on customers. The expanded cooperation with Visa acts as a premise for SeABank to further enhance efficiency and operational safety, improve customer experience of card products and services on digital platforms”.
With Visa’s backing, SeABank has revolutionized its card services by introducing several new card types, such as Signature, SeATravel, SeALady, SeAEasy, SeAGolf, and BRG Elite, each offering unique privileges tailored to different customer segments. The bank has seen a consistent rise in card transaction revenue, achieving an average annual growth rate of about 125%. SeABank has also earned numerous prestigious awards and honors from organizations like Visa and Control Case for its card products and services.
As Vietnam rapidly transitions from cash to digital payments, this expanded partnership with Visa is poised to propel SeABank forward, paving the way for future advancements in digital payments and contributing to the nation’s digital transformation.
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