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Meliá Hotels International formalised an agreement with Vietnamese hotel management firm BB Group Hospitality to bring Kobi Onsen Resort Hue into its Asian portfolio.
Meliá Hotels International chairman and CEO Gabriel Escarrer stated: “Through BB Group, we are continuing to grow our presence in the country with trusted partners who are also passionate about building the tourism industry in Vietnam in a sustainable manner.
Following the Meliá Vinpearl Hue, this unique hot spring resort is Meliá’s second hotel in Hue and its 20th hotel in Vietnam.
The company began managing the property under the name of Kobi Onsen Resort Hue, Affiliated by Meliá on 1st September. It will then undergo a rebranding process over the next 12 months, emerging as Meliá Hue Kobi Onsen Resort next year.
Meliá’s management director for the Asia-Pacific Ignacio Martin said the latest addition to the portfolio aligns with one of the company’s key values: ensuring the overall wellbeing of guests.
Martin said: “Through properties like Kobi Onsen Resort Hue we are helping raise awareness of the importance of living a balanced life while also showing our passion for caring for all our guests’ wellbeing on a holistic level.”
A comforting destination
Kobi Onsen Resort Hue, Affiliated by Meliá is located on the outskirts of Vietnam’s former capital, close enough to explore the Imperial City but far enough away to reap the benefits of the property’s serene and healing setting.
Tapping into the natural mineral-rich hot springs of My An, the main draw of this spacious 155-key resort is its broad range of curative waters, along with wellness facilities and treatments that draw inspiration from the region.
In addition to a traditional onsen with indoor and outdoor hot spring baths separated by gender, the resort features a range of wellbeing facilities, including a steam bath, soda bath, dry sauna, and Himalayan salt sauna.
Wellness treatments integrate oriental medicine and massage practices once used by the royal family in Hue, as well as herbal treatments used by the Red Yao people, who are renowned for their healing herbal baths.
The resort features tranquil Japanese-style gardens and the largest koi pond in Hue designed to offer a feeling of serenity. The Japanese carp within the waters symbolise good fortune and good luck. Other wellbeing offerings include an outdoor swimming pool, well-equipped fitness centre and a golf simulator.
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