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In an exclusive interview with Akshay Moza, Vice President of the Commercial Division, The Grand Ho Tram shares his views on how rebranding of The Grand Ho Tram is becoming on the largest MICE Destination in Vietnam. Akshay’s hospitality career spans two decades, with extensive experience in the UK and Asia. He has held various leadership roles, including Regional Group Director positions with renowned brands like Hilton, Melia, and LHW. Akshay has also worked as a Regional Director of Sales and Marketing, opening hotels in India and the Middle East, and has taken on consultancy roles in New York.
Travel And Tour World: Can you share the strategic decisions and insights that led to the rebranding of The Grand Ho Tram?
Akshay Moza : The new brand identity, Quận Vui aligns with the strategic goals of establishing the property as a premier entertainment destination, offering casino, golf course, game zone, cinemas, and numerous F&B outlets and kid’s arcade in an integrated complex that caters to every member of the family. With numerous outlets within the complex, there’s an opportunity to market each one individually while also promoting the complex as a whole. This targeted marketing approach allows us to formulate customized strategies tailored to different segments of the audience.
We also want to extend this appeal to corporate travellers seeking unique and enjoyable experiences along with their business. Our aim is to become one of the largest MICE destination in Vietnam by offering state-of-the-art facilities and services for corporate events and conferences, combined with leisure amenities for corporate travellers.
Travel And Tour World: What inspired the new brand identity and how do you envision it redefining leisure experiences?
Akshay Moza : The decision to rebrand The Grand Ho Tram is strategically driven by the desire to position the property as a premier entertainment destination in the region. The new brand identity reflects the property’s objectives by emphasizing values such as dynamism, freedom, and fun experiences. By redefining leisure in this way, the property aims to position itself as the ultimate destination for perpetual joy, appealing to a wide range of guests seeking entertainment, relaxation, and memorable experiences.
Travel And Tour World: What differentiates it from other leisure and hospitality destinations in the region?
Akshay Moza: We offer guests a variety of recreational activities, premium food and beverage establishments, a luxurious spa and technologically advanced gaming facilities. We take pride in our hospitality services and providing the guest, most wholesome experience ever is our top priority. We offer luxury, top-notch entertainment, rich cultural experience and recreation catered to guests from all the markets, under one roof. Hospitality industry is indeed a competitive market but it is our business, sales and marketing strategy that has helped us to sail through the abnormal times and grow exponentially.
Travel And Tour World: Given your extensive experience in opening hotels in key cities in India, what are your perspectives on the Indian market?
Akshay Moza : Indiais a big market for us. Indians, with their large spending capacity are just the right target audience for us.Our marketing efforts are primarily focussed on creating strategic plans as per the needs of Indian travellers to amplify the resort’s visibility and appeal in the Indian market.
- Catering to Indian Preferences: Introducing Indian dishes on menus and employing Indian chefs demonstrates an understanding of and respect for Indian culture and culinary preferences. This catering to specific tastes can enhance the appeal of the resort for Indian visitors, especially for large groups and wedding events to drive revenue growth
- Targeting HNIs and Golf Tours: Tailoring packages to attract HNIs and golf tours aligns with the preferences and interests of affluent Indian travellers. Highlighting premium amenities and experiences, such as The Bluffs golf course, can attract this lucrative segment
Travel And Tour World: How does it align with the broader strategy of The Grand Ho Tram, and what opportunities do you see for future growth from the India market?
Akshay Moza : Grand Ho Tram has been established as a luxurious entertainment destination that offers fun, joyous moments and unforgettable experiences to the guests.
By continuing with our customized offerings and marketing efforts to the preferences and needs of Indian travellers, the property can further penetrate the Indian market and attract more travellers to our property.
Strengthening partnerships with Indian travel partners, event planners, and wedding organizers, corporates can facilitate access to the Indian market and drive more bookings and group visits to the property.
Travel And Tour World: What upcoming projects and developments can we expect from The Grand Ho Tram?
Akshay Moza : The entire integrated resort strip across 160 hectares has an investment of 4.3 billion USD making it a lucrative investment and there is no other resort of this size in the south of the region attracting potential investors. Over additional 38 hectares of land available for further development with starting Ixora 2 development another condotel and villas project (collectively 575 keys split between condotels and villas) taking the total tally to 2000 Keys as one of the largest integrated complexes. Currently, our focus is to strive to increase awareness on new brand identity and position the property as the most favoured resort in the region.
Travel And Tour World: With the rebranding and new developments, what marketing strategies are being planned to promote the casino and other attractions at The Grand Ho Tram?
Akshay Moza : Along with our partners One Rep global, we are focussing on offline and online sales where the focus is large groups, MICE and wedding business. To enhance our brand positioning and visibility in the market, PR and marketing activities take precedence. We are also targeting the high-end FIT market and tapping into the popularity of golf tours, catering to diverse interests and preferences in the market.
In all our brandings and marketing initiatives, we focus on our new brand visibility to establish the property as a premier entertainment destination. We’re leveraging our proximity to Ho Chi Minh City, positioning the property as an easily accessible getaway with lucrative packages tailored to the requirements of every group.
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