The city of Da Nang, a rapidly growing tourism hub in Central Vietnam, has been putting forth significant efforts to attract more international visitors, especially from key markets such as China, Japan, India, Malaysia, and Indonesia. According to Truong Thi Hong Hanh, the Director of Da Nang’s Department of Tourism, the city’s tourism sector has been increasingly focused on both expanding and diversifying its marketing activities to draw in holidaymakers from these countries.
In recent months, Da Nang has made notable progress in enhancing its accessibility by connecting new flight routes to cater to the rising demand for international travel. These include the Da Nang-Ahmedabad (India) route and increased flights with Malaysia Airlines. These new connections not only provide easier access to the city but also open up fresh opportunities for cultural exchange, educational collaborations, and further economic cooperation with these regions. The new flight links come at a crucial time, as global travel demand continues to recover in the post-pandemic era.
In November 2024, Da Nang also hosted a series of tourism promotion programs in key Chinese regions, such as Kunming, Chongqing, and Yunnan. These campaigns were designed to inform travel agents and tourists about Da Nang’s diverse range of attractions, from its pristine beaches and cultural landmarks to its vibrant culinary scene. The city’s efforts also include specific outreach to MICE (Meetings, Incentives, Conferences, and Exhibitions) tourists, with a focus on promoting Da Nang as a prime destination for corporate events, weddings, and large gatherings.
A significant part of Da Nang’s promotional activities revolves around showcasing the city’s identity as a safe, friendly, and eco-friendly destination. With beaches that attract both domestic and international tourists, alongside a growing cultural tourism sector, the city has positioned itself as a leading travel destination in Vietnam. Da Nang is working hard to build on its reputation as an attractive, clean, and green city that appeals to a wide variety of international tourists. The city’s tourism department has also been gathering feedback from Chinese travel agencies to support the resumption of direct flights from major cities like Chengdu to Da Nang, which is expected to play a pivotal role in bringing even more tourists to the city.
Da Nang has been a favorite among Chinese tourists for several years. Between 2016 and 2019, China was one of the city’s key tourism markets, with steady growth in the number of Chinese visitors. In 2019, the city was connected to 26 regular and charter flight routes to major Chinese cities. These efforts were part of a broader strategy to make Da Nang a key regional player in the tourism industry, and despite global challenges, the city has continued to build on its appeal to international tourists.
The city’s tourism department is also keen to target niche markets within the broader tourism sector, including golf tourism, wedding tourism, and shopping tourism. The city’s rapidly developing infrastructure, which includes luxury resorts, modern shopping malls, and convention centers, supports these growing sectors. With such diverse offerings, Da Nang is well on its way to becoming a year-round destination that caters to a wide variety of traveler preferences.
As a result of these efforts, Da Nang is on track to achieve a significant milestone in its tourism development. The city is expected to welcome 10.3 million tourists in 2024, marking a 39% increase from the previous year. This includes an estimated 4.2 million international visitors, highlighting the increasing international interest in the city. Looking ahead, the city aims to further grow this number in 2025, with projections indicating that it will serve 10.5 million tourists, which would represent a 6% increase from 2024.
These positive developments are reflective of the broader growth of Vietnam’s tourism sector, which has been gaining momentum following the global pandemic. With travel restrictions now largely lifted, destinations like Da Nang are capitalizing on their unique offerings to bring back travelers from all over the world.
Da Nang’s tourism sector is also benefitting from broader regional and national initiatives. The Ministry of Culture, Sports, and Tourism, alongside local authorities, is working to create a more integrated and sustainable tourism ecosystem, with a focus on maintaining high standards of hospitality and environmental responsibility. As a result, Da Nang has earned international recognition for its efforts, with various travel awards and accolades positioning it as one of Vietnam’s top destinations.
The government’s vision for Da Nang as a sustainable tourism hub is complemented by the local community’s efforts to improve the quality of tourism services and develop more diverse products. Whether it’s eco-tourism, cultural experiences, or beach holidays, Da Nang is quickly becoming known for its blend of traditional Vietnamese culture and modern amenities, making it an ideal choice for tourists seeking both adventure and relaxation.
Looking ahead, Da Nang is poised for continued growth in the tourism sector. The ongoing promotional activities and strategic partnerships are expected to further elevate the city’s standing as one of Southeast Asia’s premier travel destinations. With its commitment to offering a diverse range of tourism products, a welcoming atmosphere, and a focus on sustainability, Da Nang is well on its way to becoming a leading global tourism hub.
In conclusion, Da Nang’s tourism sector has proven its resilience in the face of global challenges, and the city’s ongoing marketing and promotional efforts show that it is more than ready to welcome tourists from across the globe. With its expanding infrastructure, new flight routes, and diverse tourism offerings, Da Nang is becoming a prime destination for travelers seeking a unique and enriching experience in Central Vietnam.
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