MICE groups are increasingly choosing Phu Quoc for its extensive selection of world-class entertainment and leisure activities. For premium guests, the island offers a golfer’s paradise, with scenic courses that captivate players. Eschuri Vung Bau stands out with its distinctive “forest to sea” theme, guiding golfers through 18 captivating and challenging holes. Beginners can head to Kem Beach Driving Range, which features 18 lanes stretching 300 yards and boasts an Auto Tee system, providing a comfortable and comprehensive training experience.
In southern Phu Quoc, the Sun Paradise Land complex delivers an unmatched entertainment experience. Visitors can marvel at the Kiss Bridge, enjoy the Kiss of the Sea multimedia show, and witness nightly fireworks. They can also immerse themselves in Vietnamese culture through the folk performances at A Oi Theater and explore the vibrant VUI-Fest bazaar along the coast. Toward the end of the year, the complex will debut the Symphony of the Sea show, a spectacular display combining Jetski and Flyboard performances, fireworks, and traditional Vietnamese elements like lion dances and festival drums. These open-air shows, set in expansive venues, are perfect for hosting large MICE groups.
No trip to Phu Quoc is complete without experiencing the world’s longest non-stop three-cable car ride to Hon Thom Island, an adventure hailed by Lonely Planet as one of the island’s top attractions. This breathtaking journey adds yet another unforgettable highlight to Phu Quoc’s appeal for both leisure and business travelers alike.
The rise of Phu Quoc as a premier MICE tourism destination is driven by its visa-free entry for all travelers, exceptional infrastructure, and a wide array of leisure activities.
2 October 2024 – In Vietnam, the MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector has become a significant contributor to the overall travel industry. On average, MICE tourists, typically organized through travel companies, represent 15-20% of the country’s total visitor count. This segment, which encompasses business travelers attending professional events, meetings, and corporate incentives, has proven to be a crucial component of Vietnam’s broader tourism landscape. The growing demand for Vietnam as a MICE destination highlights the country’s ability to attract international attention due to its rich cultural offerings, scenic beauty, and evolving event infrastructure.
During peak periods, particularly in months when large-scale events and conferences are held, the share of MICE travelers can soar to as high as 60% at some prominent travel companies. This increase is a reflection of Vietnam’s rising status as a preferred destination for business events, supported by the government’s initiatives to enhance its venues and services. The ability to draw in such a substantial number of corporate visitors not only boosts the country’s economy but also strengthens its reputation as a competitive player in the global MICE tourism market.
In line with this growing trend, Phu Quoc has emerged as a rising paradise for MICE tourism, driven by its favorable visa policies and a growing array of exciting experiences. Coupled with its world-class infrastructure, the island is quickly becoming a sought-after destination for business events and corporate gatherings.
Exclusive visa regulations
Phu Quoc stands out as the only location in Vietnam offering a unique visa exemption policy. Foreign nationals, as well as Vietnamese citizens with foreign passports, who enter, exit, and stay on Phu Quoc Island can do so without a visa for up to 30 days, making it an attractive option for international travelers.
This 30-day visa-free arrangement significantly streamlines the process for MICE groups, which often involve large numbers of participants. As a result of this favorable policy, Phu Quoc has seen an increase in international flights, with regular routes from countries like South Korea, Thailand, Malaysia, Kazakhstan, Uzbekistan, and Mongolia, making it a convenient destination for business travelers.
Luxury resort network
Visitors to Pearl Island are treated to a vibrant and sunny climate all year long, allowing them to explore the serene paradise of its islands and beaches. Phu Quoc is home to some of the world’s most stunning coastal landscapes, such as Kem Beach and Sao Beach, known for their powdery white sands and clear turquoise waters. In addition, the island features smaller, picturesque islets like Hon Thom and Hon May Rut, where untouched beauty and diverse marine and forest ecosystems thrive.
Taking advantage of these natural assets, the luxurious resorts lining the expansive sandy beaches have become major draws for MICE groups looking for a blend of relaxation and sophistication. These resorts provide an ideal backdrop for team-building events and outdoor celebrations, making them perfect venues for memorable corporate gatherings.
A standout example is the JW Marriott Phu Quoc Emerald Bay, celebrated for hosting large-scale MICE groups and opulent events, including the famous Indian wedding of Rushang Shah and Kaabia Grewal, which gained international attention.
New World Phu Quoc distinguishes itself with its villa-style accommodations, each boasting a private pool, while Premier Residences Phu Quoc Emerald Bay provides 752 rooms that combine five-star quality with affordable pricing. Additionally, Phu Quoc’s upscale dining scene features world-class restaurants and expert chefs who cater to a global palate, offering a wide variety of cuisines, including vegetarian and Halal options.
Expansive meeting venues
Phu Quoc’s resorts are well-equipped with spacious conference rooms and event halls, accommodating a wide variety of gatherings. In Sunset Town, directly across from La Festa Phu Quoc – Curio Collection by Hilton, you’ll find the Sun Signature Gallery convention center, an architectural masterpiece designed by the renowned Bill Bensley.
A key feature of this venue is its grand ballroom, capable of hosting up to 1,000 guests. The ballroom is outfitted with state-of-the-art technology and an elegant design, offering flexible event formats, including classroom setups or workshops for 1,000 attendees, cocktail receptions for 800, or seated dinners for 550 to 600 guests. The advanced lighting system allows for 360-degree adjustments, ensuring a dynamic ambiance for any event.
In late October, Phu Quoc will further expand its event offerings with the unveiling of the Sun Convention Centre, part of the Sun Paradise Land ecosystem, managed by New World. This new venue will offer another impressive conference space, also accommodating up to 1,000 guests.
Providing a wide array of experiences
MICE groups are increasingly choosing Phu Quoc for its extensive selection of world-class entertainment and leisure activities. For premium guests, the island offers a golfer’s paradise, with scenic courses that captivate players. Eschuri Vung Bau stands out with its distinctive “forest to sea” theme, guiding golfers through 18 captivating and challenging holes. Beginners can head to Kem Beach Driving Range, which features 18 lanes stretching 300 yards and boasts an Auto Tee system, providing a comfortable and comprehensive training experience.
In southern Phu Quoc, the Sun Paradise Land complex delivers an unmatched entertainment experience. Visitors can marvel at the Kiss Bridge, enjoy the Kiss of the Sea multimedia show, and witness nightly fireworks. They can also immerse themselves in Vietnamese culture through the folk performances at A Oi Theater and explore the vibrant VUI-Fest bazaar along the coast. Toward the end of the year, the complex will debut the Symphony of the Sea show, a spectacular display combining Jetski and Flyboard performances, fireworks, and traditional Vietnamese elements like lion dances and festival drums. These open-air shows, set in expansive venues, are perfect for hosting large MICE groups.
No trip to Phu Quoc is complete without experiencing the world’s longest non-stop three-cable car ride to Hon Thom Island, an adventure hailed by Lonely Planet as one of the island’s top attractions. This breathtaking journey adds yet another unforgettable highlight to Phu Quoc’s appeal for both leisure and business travelers alike.
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