Through a series of prominent global events, such as the 8Wonder music festival headlined by Maroon 5 and Charlie Puth, and the Vinpearl DIC Legends Vietnam 2023 golf tournament, Vietnam is taking a lead in the expansion of experiential tourism on a global scale. These events, seamlessly blending distinctive exploratory journeys with opulent resort stays, have firmly established Vinpearl and VinWonders as premier brands in Vietnam, laying the groundwork for continued global growth in experiential tourism.
Fueling the Surge in Experiential Tourism in Vietnam
According to Future Market Insights, the global music tourism market is anticipated to reach a staggering 11.3 billion USD in the coming decade. Large-scale concerts featuring international icons are on the rise in Asia, captivating audiences in popular destinations like Singapore, Japan, South Korea, Taiwan, Thailand, and Malaysia. These events draw hundreds of thousands of global spectators, offering a unique fusion of music and exploration set against captivating tourist backdrops.
The year 2023 marks a pivotal moment for Vietnam, experiencing explosive growth in music tourism, positioning the country to compete with other entertainment hubs in the region and worldwide. The 8Wonder music festival, organized by VinWonders – VinFast (VFS) and hosted at Vinpearl’s resort and entertainment complexes, has significantly enhanced the nation’s visibility on the global music stage.
The 8Wonder music festival, featuring world-class musical talent, presents a spectacular all-in-one experience, seamlessly blending the traditional concert atmosphere with resort-style living, entertainment, and exploration. Undoubtedly, 8Wonder has set a remarkable standard with its superior quality and unique character, surpassing even renowned events like Coachella and Tomorrowland. In 2023 alone, 8Wonder showcased global superstars Charlie Puth and Maroon 5 in Vietnam.
The enchanting performance by American music prodigy Charlie Puth stirred the emotions of thousands gathered in Nha Trang, showcasing his unique artistry and exceptional visual effects as a global hitmaker. Simultaneously, three-time Grammy award winners Maroon 5 attracted tens of thousands of fans from around the world to converge at the Phu Quoc United Center, with millions more tuning in via live-stream. Throughout the event, 8Wonder dominated discussions as the hottest musical topic, garnering the most attention and engagement on social media and various media outlets.
In addition to the 8Wonder music festivals, Vinpearl also hosted the first European Tour-affiliated professional golf tournament in Southeast Asia at Vinpearl Nha Trang – Vinpearl DIC Legends Vietnam 2023, further solidifying Vietnam’s position on the global tourism map.
Vinpearl: A Global Hub for All-Inclusive Experiences
From 8Wonder to Vinpearl DIC Legends Vietnam 2023, the strategic efforts of Vinpearl – VinWonders – Vinpearl Golf have effectively contributed to promoting Vietnam on the global stage, establishing itself as the “largest tourism-resort-entertainment brand in Vietnam.” The combined impact of thriving tourism and the success of music festivals like 8Wonder is seen by travel and economic experts as a significant boost for Vietnamese tourism. The event not only brought prestige to the Vinpearl brand but also garnered attention for the premium quality of the destinations themselves and Vietnam as a whole.
Leadership figures in Phu Quoc lauded the 8Wonder Winter Festival for its overwhelmingly positive impact on local tourism. This unprecedented international event soared to new heights with the participation of chart-topping artists like Maroon 5, not only enhancing Pearl Island but also making a significant positive impact on Vietnamese tourism as a whole. Agoda, the online booking platform, reported a tenfold increase in searches for Phu Quoc during the 8Wonder festival.
Concurrently, within the dynamic landscape of these pivotal events, the Vinpearl – VinWonders – Vinpearl Golf ecosystem continues to pioneer investments in innovative products and services, enriching the overall tourist experience. In 2023, VinWonders achieved a remarkable milestone by hosting a series of large-scale “continuous festivals” during the summer, featuring 131 diverse activities and events, along with almost 800 shows and minishows. These vibrant, creative events set unprecedented records in scale, establishing it as an annual festival with a distinctive appeal, positioning VinWonders as a “must-visit” entertainment destination for global visitors.
Nestled in Vietnam’s most scenic coastal regions, Vinpearl Resorts & Hotels leads the way as a trailblazer in crafting and delivering luxurious travel experiences. Guests have the opportunity to immerse themselves in exclusive, high-end resort spaces surrounded by breathtaking natural landscapes, including lavish beach villas, and a comprehensive range of world-class resort-style accommodations, dining, meetings, and entertainment experiences all in one exclusive location.
Furthermore, Vinpearl Golf, as the preeminent golf management and operations brand in Vietnam, continues to leave a lasting impression with its professional golf services and internationally acclaimed courses. Each Vinpearl Golf course in Vietnam seamlessly integrates natural beauty with the unique landscapes of their respective destinations, offering distinctive challenges for golf enthusiasts. Beyond the four renowned destinations in Phu Quoc, Nha Trang, Nam Hoi An, and Hai Phong, Vinpearl Golf also oversees Cape Wickham Golf Links in Tasmania, Australia, frequently recognized as the top golf course in the country, providing exclusive golf tours across Vietnam and around the globe.
After two decades of pioneering initiatives, Vinpearl has become synonymous with elevating tourism in Vietnam, overseeing and developing large-scale communities in premier destinations like Phu Quoc, Nha Trang, Nam Hoi An, and Ha Long through Vinpearl Resorts, VinWonders theme parks, Vinpearl Safari, and Vinpearl Golf. Positioned as the “largest tourism-resort-entertainment brand in Vietnam,” the company has successfully crafted a model for high-end music festival tourism poised for the global stage. It leads the way in upscale experiential travel, contributing to enhancing the profile of its destinations while proudly showcasing the majesty and beauty of Vietnam to international visitors.
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